The REiNOVA project was present at the Specialty & Fine Food Fair in London from the 1st to the 3rd of September – one of the largest annual agri-food fairs in the UK.
Attending trade shows is an important step for any company that wants to opt for diversification and export to international markets.
During the 3 days of the Specialty & Fine Food Fair, the REiNOVA project tested the 37 products developed in cooperation with the companies and entrepreneurs that participate in the project.
The participation was very positive, as it was possible to obtain the opinion of potential consumers through product testing surveys, as well as a very interesting number of potential business contacts that could accelerate and validate the intention to place the developed products on foreign markets.
It was an excellent opportunity to validate the work already done, as well as to get important feedback that could be incorporated in the final phase of product and packaging development, thus improving their ability to expand to foreign markets.